Tardigrades vs Unicorns - The Less Celebrated Path to Brand Success

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Not all brands are destined to be unicorns: those that achieve hockey stick growth and exit on a bombastic note. More likely than not, you’re going to have more success being a tardigrade brand which, like its slow, bottom-feeding namesake, is a master of resilience and efficiency. Here's what you need to know about building a business with solid fundamentals, unit economics and a path to profitability that creates a positive EBITDA and positive cashflow.