This session will dive into the wild world of in-store demos. Getting your product in front of the face of the direct consumer with a live brand ambassador is a critical sales and marketing strategy, but it also comes with a plethora of hurdles and costs. We will outline the basics of conducting in-store sampling events from idea to execution and review your options. Demos were basically non-existent during the pandemic, but many retailers are finally allowing demos to operate under “the new normal.” There have been several critical changes that will be addressed. The speaker will be available for NPEV chat post-session for those with additional questions.
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