Wakunaga of America is a privately held, family-owned health and wellness company dedicated to offering high-quality dietary supplements. Promoting the concept of ‘natural therapy for individual health’, the company seeks to encourage and enable health conscious individuals to take control of their own well-being and live their best life. By providing supplements that are efficacious, safe and reliable, Wakunaga has played a role in improving the health of millions of people around the world for the past 47 years.
Wakunaga believes in meeting retailers where they are, especially as we navigate this “new normal.” There is a need to make information available to retailers and consumers in different forms and media to help them make health supporting decisions and recommendations, said Michael Modjeski, vice president, sales and marketing, Wakunaga of America. “We are supporting the needs of our retailers in many ways, as each individual situation allows,” he explained. To achieve this, the company uses field sales and inside sales staff to provide ongoing product support, samples and information to help them lead their customers to make informed choices on how they can benefit from Wakunaga’s products.